Game Monetisation Europe April 29-30, 2015 | London

Maximise Game Monetisation

See the up-to-the-minute agenda by downloading the brochure here

Day One Day Two

Day 1

9.00 – 9.20: Measurement at the centre of your app strategy

Understanding your users is essential to create a successful app. Unfortunately guessing is not an option in such a competitive world

  • Understand where are my most valuable users coming from to inform your acquisition strategy
  • Get the lowdown on what makes them stick and what makes them leave so you’re not wasting your pounds on acquiring users who wont be around to spend in your game
  • Find the answer you need to constantly improve your acquisition, engagement and monetisation strategies

Daniel Waisberg, Analytics Advocate, Google

9.30 – 9.50: Video Games: A market overview

The video games industry is experiencing tectonic shifts with new distribution platforms, new players, new markets, more competition and more money to be made video games are everywhere

  • Hear about the drivers moving the industry forward
  • Gain insight into the future of the video games market
  • Get the latest raw data on the size of different market segments and understand where the industry will see growth

Nick Parker, Entertainment Industries Advisor and Entrepreneur

10.00 – 10.20: Deconstructing fun

Traditionally as an industry we haven’t seen a balance between the development and commercial side of games. But games are big business and if you’re to make big money you must consider the big data

  • Implement cutting edge analytics to differentiate your product in an increasingly competitive market
  • Understand why transitioning towards analytics is increasingly prevalent in our industry and why analysing the data is important for your games
  • Use the data to inform game development to create a game that users will play, love and will ultimately make money

Jamy Nigri, VP of Commercial Development, Jagex

10.30 – 11.00: Debate: Are the AppStores inhibiting creativity and restricting growth?

It’s fair to say that the AppStores hold a lot of power in our industry and can be crucial in helping your game make big bucks. But with the top games taking the majority of the market share is there scope to democratize the AppStores?

Can taking an editorial approach to curating AppStores provide greater exposure for more games, offering consumers more choice and drive growth in mobile gaming?

With the same games making money our natural creativity is being stifled as we’re developing risk adverse games with risk averse monetisation strategies. Can opening up the Appstors allow us to reclaim our creativity?

Oscar Clark, Everyplay Evangelist, Unity Technologies
Saad Choudri, CCO, Miniclip
James Brooksby, CEO, Edge Case Games
Rob Stevenson, Partner, The Alliance


11.00 – 11.30 Networking Coffee Break

11.30 – 11.50: Venture into games

Gaming is a boom market, but as new players regularly enter the market it’s a challenge to raise the necessary capital to compete 

  • Hear the VC angle on what they look for when investing in games companies
  • Get expert advice on how to make top bucks with a successful exit strategy

David Gardner OBE, General Partner, London Venture Partners
Oscar Clark, Everyplay Evangelist, Unity Technologies

12.00 – 12.20: Demystifying data science to boost retention in your game

The growth of games has been paralleled by the growth of data. But whilst we’re drowning in information we are starving for knowledge

  • Understand how complex analysis can be easily used by anyone with only the most simple tools
  • Learn how to utilise these tools to understand and predict player behavior and to inform game design and retention strategies
  • Discuss clustering, analysis of variance, genetic algorithms, graph theory, and many other so called “obscure models” that could lead you to surprising, shocking, and useful insights that will influence business and creative decisions 

Ben Devienne, Head of Data Science, Gameloft

12.30 – 1.00: The player perspective

Monetising your game relies on knowing your player. This player panel gives you the opportunity to get to know what makes your players tick

  • Hear from a selected group of gamers across various demographics about their experiences playing games
  • Get to know your players to improve customer loyalty
  • Understand what gets players hooked in your game
  • Get the lowdown on What are the techniques that are resonating with consumers to boost retention

Liam Callahan, Game Industry Analyst, The NPD Group


1.00 – 2.00 Networking Lunch

2.00 – 2.20: Making sure your F2P game passes legal muster

High-profile investigations in the United States and Europe of popular F2P games, as well as lawsuits and government actions against Apple, Google and Amazon, have highlighted the growing importance of knowing the law when it comes to designing and running a F2P game

  • Learn what popular F2P games have been targeted by regulators and consumer groups, and why.
  • Get the inside story on government and consumer group actions against F2P games.
  • Understand how to design and run your F2P game to minimize the risk of legal problems at home and abroad

David B Hoppe, Technology and Games Law, GammaLaw

2.30 – 2.50: Virtual Reality: The most immersive gaming yet?

Technology has converged in the last couple of years to make VR a real opportunity for gaming. The idea of putting the player right in the heart of the game is very compelling, but this ambition comes with its own set of challenges

  • Hear about exciting opportunities to design and create games in a new world with a new paradigm 
  • Get a deep dive into ground breaking VR experiences, 'The Deep' & 'VR Luge' 
  • Discuss the excitement, challenges and opportunities to be found in today’s world of VR

Dave Ranyard, London Studio Director, Sony

3.00 – 4.00: Networking Break

4.00 – 4.20: When brains Meets Beauty

The best strategy for monetising varies based on the type of app.  Explore examples of what has worked in different situations

  • Solve the challenge of finding the balance between the best UX/UI and monetisation
  • Create a  combination of tailor made native ads and smartly segmented users in order to find the best monetisation strategy
  • Hear case studies of how and where monetisation has been optimised

Sandra Grodensky, Business Development Manager, StartApp

4.30 – 5.00: Game Monetisation: Past, present and future

Game developers and publishers continue to redefine business models, adapt to ever changing consumer demands in a shifting gaming ecosystems

  • Identify the key lessons from the last 5 years to maximise acquisition, retention and monetisation   
  • Get expert insight into the opportunities to monetise the next generation of gamers
  • Identify key future trends to be responsive to consumer demands in a shifting gaming ecosystem 

Christian Schmidt, Lead Market Research Analyst, Bigpoint
Oscar Clark, Everyplay Evangelist, Unity Technologies



Day One Day Two


Day 2

9.30 – 9.50: Monetising F2P: Make the most of in-app purchases and ads

In-app purchases comprise a large share of in-game revenue today. But less than five percent of the total user base monetize in in app purchases

  • Learn how Ads can supplement monetisation for the remaining ninety-five percent of non-paying users
  • How to show the right message to the right user at the right time
  • Get the latest on how to take advantage of the ads opportunity across platforms and screens
  • Unlock new revenue streams and boost your business, while letting your users monetise at their own pace

Bruce Broadbent, App and Gaming partnerships, Google

10.00 – 10.20: Social layering

Players play more and for longer when they play with their friends, but social layers are increasingly difficult to implement in your game

  • Understand how to create a social layer and community within your game that makes players sticky
  • Social layers in developing markets – for to long we’ve been over reliant on the usual sources to create our social layers. Understand what other platforms exist to develop social layers across geographies

Peter Molyneux, Creative Director, 22Cans

10.30 – 11.00: Actually, it's about ethics in games

Gaming has now reached an age where officialdom has started to issue guidelines and create rules to codify how we communicate our pricing strategies, treat our customers and run our businesses

  • How we can make sure we protect F2P as a business model and continue to reap the benefits
  • Lessons from the past - where Call TV went wrong and how to avoid their mistakes
  • Respectful Retention - ethics is usually invoked in terms of monetisation, should we also consider retention?
  • Monetising Kids and Adults - techniques for maximising revenue from a mixed audience

Mark Sorrell, Freemium Game Design Consultant


11.00 – 11.30 Networking break

11.30 - 11.50 Games-as-a-service

Traditional distribution methods meant once the game was released the job was done... Now it’s only started. Game development is only the start of the job

  • In an era of digital distribution it is vital that manage your game as a service to your users
  • Learn how to continuously analyse your customer to maximize engagement in your game
  • Manage your community to maximise your players’ LTV
  • Utilize soft launches effectively to correct necessary changes, experiment and improve your game to maximise player experience

Ken Go, Managing Director, Kabam
Saad Choudri, CCO, Miniclip
Magnus Alm, Head of External Games, Palringo
Monty Munford, Founder, Mob76

12.00 – 12.20: Time limited Events

Time Limited events and live-ops are key strategies to drive sales

  • Learn how to run several time limited events in parallel to maximize revenue opportunities
  • Understand different type of time limited events, how to design them and how to implement them in your game
  • Gain a technical perspective on how to plan time limited events in advance to maximise efficiency

Andros Tallos, CEO, Fun Fungus

12.30 – 1.00: Mobile marketing: Winners and losers

Greater competition has driven up user acquisition cost. Combined with the significant investment of developing a new game it’s crucial that your games acquire the most players to make the most profit

  • Hear fresh never-before-seen data from VB Insight’s most recent mobile advertising study to develop a winning marketing strategy
  • Develop a winning advertising strategy elevate you above the ever-increasing competition
  • Understand key pitfalls in discoverability what platforms will help to boost discoverability of your titles 

Stewart Rogers, Director, Marketing Technologies, Venturebeat and VB Insight



1.00 – 2.00: Lunch

2.00 – 2.20: Globalise your games

By the end of 2015, Asia's digital games revenue will reach almost $20 billion, carving out 38% of the worldwide market. The region's revenue will increase by just 5% this year after enormous growth through 2014, making it key for western publishers to be increasingly strategic about their entry into the market

  • Hear about major trends and shifts in China, Japan and South Korea
  • Learn what it takes for western publishers to get a piece of the region's booming industry
  • Get data on emerging markets and expert advice on how to tap into growing sectors

Stephanie Llamas, Senior Analyst of Consumer insights, SuperData Research

2.30 – 3.00: Cross-platform

From mobile to console game monetisation is an uphill challenge

  • Understand different monetisation strategies across mobile and console
  • Weigh up different monetisation strategies across different platforms and learn how to implement cross platform strategies to boost revenue in your titles

Chris Kingsley, CTO, Rebellion



Jamie Harding
Jamie Harding
Event Director
Video Games Intelligence
US Toll Free: 1800-814-3459 ext. 4354
T: +44 207 422 4354