Organized by Video Games Intelligence

Game Monetisation Europe

London, May 14-15th, 2014

Cutting edge monetisation strategies to create hit titles

Ian Livingstone Michael Ehrenberg Sergey Kot Chris Early Joanna Tong
Ian Livingstone CBE
Chairman
Playdemic
Michael Ehrenberg
Former App Store Manager
Apple
Sergey Kot
Head of Payments
Wargaming.net
Chris Early
VP of Digital Publishing
Ubisoft
Joanna Tong
Strategic Partnerships Manager - EMEA Gaming
Facebook

Following last year's sell out success and back by popular demand, Europe's only summit dedicated to monetisation returns on May 14-15th 2014!  After extensive research with the finest experts in the industry, VGI has assembled a powerhouse line-up to tackle the industry's most pressing challenges including:

  • Discoverability - Be discovered across platforms, to boost revenue
  • User acquisition - Reduce CPI, and get practical advice on growing your player base effectively
  • Convert players to payers - Discover what makes users play and pay to maximise your revenue
  • Data driven design - Understand how to use data to aid design, help monetise and create a hit
  • Cross platform - Create the ultimate cross-platform hit with proven strategies to reduce the costly risks of multi-platform development and develop a game that works seamlessly across multiple platforms
As a game designer/producer from the classic business model (publisher-developer), it changed my way of thinking and conceiving new games and the way to monetize them. Definitely a good experience
Benjamin Yoris, Lead Game Designer, SOUVA Picaboum

CLICK HERE TO DOWNLOAD THE BROCHURE AND GET THE LATEST INFORMATION

Smartphone penetration grew by over 30% last year, reaching 1.5 bn and the mobile games market is estimated to be worth $22bn in 2015.  The opportunities aren’t just massive for mobile and tablet only developers and publishers.  PC gaming continues to grow and next-gen console developers have proved that console is far from dead as second screen capabilities create more ways for players to play their favourite games.

But there are still challenges:

  • Aquisition and retention - As the cost of acquiring users increases, being able to generate organic traffic becomes harder and yet more important than ever.  Being able to build a brand to cross promote is a crucial pillar to success.
  • F2P success - With F2P dominating the digital gaming landscape, the reality is that single figure conversion percentages are the norm.  Being able to shift conversion by even a 0.1 percentage point can result in a huge revenue boost.
  • Game Life-Cycle - Being able to design metrics that evolve with your game's cycle is imperative.  What is important changes over the lifecycle of the game and designing metrics that reflect that will give you the greatest platform to monetise your players.

Game Monetisation Europe - The guideline to successful monetisation:

For its second year, the sell-out summit, Games Monetisation Europe is the defining industry event for game designers and monetisers.  A must attend event for those who want to capitalise and profit from the cross-platform future and the growing mobile market.

  • Ben Cousins, Head of European Game Studios, DeNA
  • Ian Livingstone CBE, Chairman, Playdemic
  • Sergey Kot, Head of Payments, Wargaming.net
  • Joanna Tong, Strategic Partnerships Manager - EMEA Gaming, Facebook
  • Chris Early, VP of Digital Publishing, Ubisoft
  • Chris Southall, Head of Hardlight Studio, SEGA
  • Mark Richard Morris, Executive Producer, Microsoft
  • Raf Keustermans, CEO, Plumbee
  • Ross Brockman, Head of Gaming, Google

And many more expert speakers!

CLICK HERE TO DOWNLOAD THE BROCHURE AND GET THE LATEST INFORMATION

3 vital reasons you need to attend Game Monetisation Europe

  • Cutting edge agenda - An extensively researched agenda from the industry leaders to get to the crux of your business issues and challenges and the leading speakers to provide the solutions
  • Google Developer Sessions - Get an in-depth understanding of how to turbo-charge user acquisition, analytics and engagement!
  • Incredible networking opportunities - With 2 networking parties and a relaxed organised dinner.  VGI takes the pressure away from networking and allows you to enjoy your time with your peers for relaxed, enjoyable networking experiences.

Past supporters and attendees:

Flurry SEGA MicrosoftStudios ubisoft
Flurry wooga eaFlurry
endemol Microsoft innogamessquareenix
Nintendo nokia NM AppLift
big-fishWalt-Disneynamco gamefounders
konami Sony bigpoint Wargaming
playstation eidos eidos playhaven
chillingo rovio eidosCapcom
Colossal Games digital river fiksu2wired
gamigo ndreams gamesbriefGamesource

FOR THE FULL SPEAKER LINE UP, CLICK HERE TO GET THE BROCHURE

With spaces going quickly and last year’s conference selling out weeks before the event, there is no time to lose. 

Get the most value with early booking prices and secure your chance to network with leaders from the major developers and publishers.

Tinashe Sithole
Conference Director
Video Games Intelligence
7-9 Fashion Street, London, E1 6PX, UK
E: tinashe@vgintel.com
T: +44 (0)20 7375 7218
Spotlight Sponsor
GoPrezzo
Exhibitor
KissMyAds