Cutting Edge Agenda

• Hear why large players are scrambling to keep pace and what steps need to be taken to ensure traditional publishers stay on top of the game
• Get an expert insight into the industry shift to digital – what is it worth now and what will it be worth over the next 5 years
• Understand why even new digital rising stars must innovate to stay on top

• Evaluate the “disruption” and “fragmentation” in video games today and discover the opportunities that will guarantee your business’ success
• Explore, through detailed developer case studies, what business models work and how you can apply them to your titles
• Hear how Big Fish Games have evolved to keep pace with this rapidly changing industry and understand how they have sustained record growth through tough times

• Learn how companies are reducing payment friction outside the walled gardens of app stores and grow your paying players and profits
• Understand the pros and cons of different monetization options and identify the ones that will deliver you the most sales
• Gain an expert insight into the impact premium vs. freemium vs. paymium will have on your revenues and choose the right model for your games

Moderated by: Jean Mathews, Imaginate Consulting
Baudouin Corman, VP of Publishing, Americas, Gameloft
Ravi Belwal, Global Partner Manager Games, Nokia
Paul Thind, Business Development - Mobile, Payone
Greg Richardson, CEO, Rumble

Core to every retention strategy is the game itself. You need to build certain elements into your games to suit the playing environment. Players on some platforms only play in short bursts, others have so many games they might simply forget about yours. Creating the mechanics that keep player coming back is crucial.

• From power-ups to time-limited play, hear how advances game mechanics will keep players coming back to your games throughout the day
• Integrate well with different platform notification centres and social elements and maximise the engagement with players

Moderated by: David Evans, COO, Roar Engine
Mark Long, CEO, Meteor Entertainment
Steven DeBenedictis, Director of Marketing, Tencent Boston
Marco DeMiroz, CEO, Playfirst

• Gain expert insight into how marketing across multiple media platforms is changing the way we monetize and design games
• Understand how to create a unified and coordinated entertainment experience using transmedia delivery channels
• Harness multiple delivery channels and delivery a unique, multi-dimensional gaming experience

• Discover how to build a community around your games and keep players locked into your brand
• Create a solid Downloadable Content strategy and watch In-App-Purchases grow and Revenue-Per-User multiply
• Keep players locked in through a long-term content replenishment strategy and maintain a large pool of customers to launch new and existing titles with

• Harness analytics in your games and identify your players playing habits, building an engagement strategy that maximizes the number of payers vs players
• Hear how the most successful digital titles are reactive and adapt to playing patterns to keep players engaged and tied into your games
• Understand which demographics spend the most on different platforms, why some platforms monetize better than others and how to choose the right platforms for your titles

• Young people, cash cultures and emerging economies- understand who pays for what and how to create a strategy that monetizes your entire audience
• Hear how different regions and emerging economies require a tailored monetization approach
• Understand how to choose a payment platform that will be optimized for your target audience and minimize the number of payers lost at the till

Moderated by: Dean Takahashi, Lead Writer, VentureBeat
Albert Donahue, CEO, Payelp
Steven Klebe, Google Payments, Google
Anita Frazier, Entertainment Industry Analyst, NPD
Larry Koh, Vp of Studios, Kabam

• Understand how in game and around game ads are being employed through digital titles and create a new revenue source for your games
• Explore how brands are growing increasingly interested in investing in the fastest growing form of digital media and learn how you can capitalize on their investment
• Evaluate whether mobile in-game adds are a solid revenue opportunity or just a means to convert player to payers

• Hear how  reduced payment friction and falling costs in low value transactions make the sub $10 spenders a big revenue opportunity
• Gain expert insight into converting more players to payers, allowing more low value players to add to your bottom line
• Get more  players moving up the value funnel and watch revenues soar

• Understand the trigger points that cause players to spend money and maximize the profitability of a game
• Hear how you can harness analytics to understand player engagement and keep them playing for years rather than months
• Spot when your players are in need of extra incentives and increase customer engagement with your titles