Organized by Video Gaming Intelligence
Game Monetization USA Summit December 4-5, 2014 | San Francisco, USA

2014 Draft Agenda

Acquisition

Greater competition has up driven user acquisition cost. Combined with the significant investment of developing a new game, particularly with a freemium model, it’s crucial that your game is able to acquire users so your game makes money.

Learn how to acquire users for less
Developing a game is a significant investment. Find out how to mitigate risks by cutting acquisition costs using techniques such as cross game promotion and making the most of IP.

Use analytics to target those with the greatest LTV to ensure ROI
With only 5% of users monetizing in F2P games it’s vital that your game targets and acquires those that will provide the best ROI. Understand how you can make sure that your game targets users who’s life time value will outweigh the costs of acquisition.

Discoverability
In an increasingly competitive landscape it is important that players choose to play your game. Find out the inside tips and tricks to get your game discovered and acquire users organically.

Cross platform
With saturation in the mobile market it is important for developers to consider other platforms in order to mitigate risk and to increase profitability. Lean from experience how to port from one platform to another

Retention

Those who play longer monetize better, but with such a plethora of choice it is easy for a player to switch off your game.  Understand the best methods of making sure players keep playing in your game.

Create a game experience for all types of players
Develop game paths that allow players to play according to their own needs and monetize in their own time: Provide your whales with a clear path to success if they’re willing to spend to achieve it, whilst allowing free players to time to commit to the game to increase their monetization potential.

Make games that keep players coming back for more
Learn how to make a player master the content, not complete it. Develop a systemic game, where players reuse content over and over.

Use analytics to boost retention and understand how players interact with your game
The growth of games is paralleled by the growth of data. Capitalise on this abundance of data by learning how behavioural modelling and predictive analytics can inform game mechanics that retain players. Plus develop tactics for extracting greater quality data from your users in order to get to know your players better.

Gamification
Learn how to implement an effective social or competitive element to create a network of players that are committed to playing your game.

Community Management
Constantly communicating with your players is a key part of your games lifecycle and is integral to ensuring your games lifecycle is as long as it can be. Learn how dedicated community management can can buld strong relationships with your players to identify consumer feedback, help to overcome game play issues and foster greater commitment, loyalty and retention within your game.

Master The Game Economy To Retain And Monetize players

Translating value to the player – Ensure your game economy is transparent so the player understands the value of in game purchases.
Developers can be ‘too close’ to the product. Developers understand the value and purpose of a product within a game from its inception. However, is the utility of in game products and currencies always translated to the players?

The Balanced Economy: Virtual currencies – Making player want not need to play
How to ensure timings and cycles are such that it makes sense to spend rather than wait and accrue currency through gameplay. 

Integrating monetization within the fantasy of the game experience
Transactions that aren’t integrated well into game play can cause too much friction and affect the quality of game play. Game play must come first – How can you ensure that your monetization mechanisms are so seamlessly integrated in the game that they are part of the game play?

Capture, Retain, Convert: A F2P Case study

Players of free games are fickle, and with such a large volume of choice there is a brief window to capture, retain and convert your target audience.  Hear the successes and failures of games like Clash of Clans and Candy Crush Saga, and get the low down on the design principles and game mechanics that keep your players happy and that make your game profitable.

Developing Games For Developing Markets

Asia will account for 82% of growth in the games business this year. Developing markets offer massive unexploited potential for games. Make the most of your games monetization potential in growth markets.

Success stories
Who has been successful in expanding into international markets, and how did they do it?

Localisation
Players from different geographies respond better to different Monetization strategies. Learn from local experts on how you can overcome, geographical, cultural and technical barriers to make sure your game monetizes across geographies.

Legislation and regulation
When expanding into new frontiers we’re faced with the daunting task of attempting to understand the nuances and complexities of legislation and regulation across various regions. Get to grips with this complex information which has practical implications on your ability to monetize your game internationally. 

What’s Next For F2P

F2P games have grown exponentially in recent years. Where can free to play go from here and what are the alternative methods of monetization in an increasingly competitive F2P landscape.

Challenging the F2P status Quo

  • Can paid apps still be a successful monetization method?
  • Perceptions of F2P – players want to play for free. Will F2P be the downfall of the games industry?

Transitioning to a F2P model – A panel
More and more developers are capitalising on the extremely lucrative F2P market. Hear about the growing pains of companies transitioning from a traditional model to F2P

The future of F2P
How will Free to play translate to next generation consoles? Can the lessons of F2O be integrated into traditional console games?

F2P users often don’t consider themselves ‘gamers’. What other platforms will evolve to attract the non-gamers?

Understanding The Monetization Marketplace

There are over 1000 companies offering monetization solutions for your games. There are solutions specific to mobile, others for browser and some focus on console. There are specialists in advertising and analytics, whilst others offer a combination of the above, each with subtle differences in how they service can help you.

In this confused and fragmented market place it is key that you’re able to get some clarity in order to identify what solution is best suited to your game. Hear a debate on what solutions are best for what games and why.

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Jamie Harding
Event Director
Video Games Intelligence
US Toll Free: 1800-814-3459 ext. 4354
T: +44 207 422 4354
E: jamie@vgintel.com